diff --git a/app/Enums/User/Persona.php b/app/Enums/User/Persona.php
index 4b1f6cb6..00c5c62e 100644
--- a/app/Enums/User/Persona.php
+++ b/app/Enums/User/Persona.php
@@ -8,8 +8,11 @@ enum Persona: string
 {
     case Creator = 'creator';
     case Freelancer = 'freelancer';
+    case Developer = 'developer';
     case Startup = 'startup';
     case Agency = 'agency';
     case SmallBusiness = 'small_business';
+    case Marketer = 'marketer';
+    case OnlineStore = 'online_store';
     case Other = 'other';
 }
diff --git a/lang/en/onboarding.php b/lang/en/onboarding.php
index 071288cf..c0808aae 100644
--- a/lang/en/onboarding.php
+++ b/lang/en/onboarding.php
@@ -4,14 +4,17 @@
 
 return [
     'title' => 'Welcome to TryPost',
-    'description' => 'Tell us what best describes you so we can tailor your experience.',
+    'description' => 'Tell us what best describes you or your business so we can tailor your experience.',
     'continue' => 'Continue',
     'personas' => [
-        'creator' => 'Creator',
+        'creator' => 'Content creator',
         'freelancer' => 'Freelancer',
+        'developer' => 'Developer',
         'startup' => 'Startup',
         'agency' => 'Agency',
         'small_business' => 'Small business',
+        'marketer' => 'Marketer',
+        'online_store' => 'Online store',
         'other' => 'Other',
     ],
     'connect' => [
diff --git a/lang/es/onboarding.php b/lang/es/onboarding.php
index eed12c9c..cb5ff7ba 100644
--- a/lang/es/onboarding.php
+++ b/lang/es/onboarding.php
@@ -4,14 +4,17 @@
 
 return [
     'title' => 'Bienvenido a TryPost',
-    'description' => 'Cuéntanos qué te describe mejor para personalizar tu experiencia.',
+    'description' => 'Cuéntanos qué te describe mejor a ti o a tu negocio para personalizar tu experiencia.',
     'continue' => 'Continuar',
     'personas' => [
-        'creator' => 'Creador',
+        'creator' => 'Creador de contenido',
         'freelancer' => 'Freelancer',
+        'developer' => 'Desarrollador',
         'startup' => 'Startup',
         'agency' => 'Agencia',
         'small_business' => 'Pequeña empresa',
+        'marketer' => 'Profesional de marketing',
+        'online_store' => 'Tienda online',
         'other' => 'Otro',
     ],
     'connect' => [
diff --git a/lang/pt-BR/onboarding.php b/lang/pt-BR/onboarding.php
index 408270a8..350ecf80 100644
--- a/lang/pt-BR/onboarding.php
+++ b/lang/pt-BR/onboarding.php
@@ -4,14 +4,17 @@
 
 return [
     'title' => 'Bem-vindo ao TryPost',
-    'description' => 'Conte o que melhor te descreve para personalizarmos sua experiência.',
+    'description' => 'Conte o que melhor descreve você ou seu negócio para personalizarmos sua experiência.',
     'continue' => 'Continuar',
     'personas' => [
-        'creator' => 'Criador',
+        'creator' => 'Criador de conteúdo',
         'freelancer' => 'Freelancer',
+        'developer' => 'Desenvolvedor',
         'startup' => 'Startup',
         'agency' => 'Agência',
         'small_business' => 'Pequena empresa',
+        'marketer' => 'Profissional de marketing',
+        'online_store' => 'Loja online',
         'other' => 'Outro',
     ],
     'connect' => [
diff --git a/resources/js/pages/onboarding/Index.vue b/resources/js/pages/onboarding/Index.vue
index 1041930c..376c9d09 100644
--- a/resources/js/pages/onboarding/Index.vue
+++ b/resources/js/pages/onboarding/Index.vue
@@ -6,8 +6,11 @@ import {
     IconBuildingSkyscraper,
     IconBuildingStore,
     IconCheck,
+    IconCode,
     IconDots,
     IconRocket,
+    IconShoppingBag,
+    IconSpeakerphone,
     IconUser,
 } from '@tabler/icons-vue';
 import { trans } from 'laravel-vue-i18n';
@@ -26,9 +29,12 @@ const form = useForm({ persona: props.selected ?? '' });
 const personaMeta: Record<string, { icon: FunctionalComponent; color: string }> = {
     creator: { icon: IconUser, color: 'text-rose-600' },
     freelancer: { icon: IconBriefcase, color: 'text-amber-600' },
+    developer: { icon: IconCode, color: 'text-cyan-600' },
     startup: { icon: IconRocket, color: 'text-violet-700' },
     agency: { icon: IconBuildingSkyscraper, color: 'text-blue-700' },
     small_business: { icon: IconBuildingStore, color: 'text-emerald-600' },
+    marketer: { icon: IconSpeakerphone, color: 'text-fuchsia-600' },
+    online_store: { icon: IconShoppingBag, color: 'text-teal-600' },
     other: { icon: IconDots, color: 'text-sky-600' },
 };
 
diff --git a/tests/Unit/Enums/PersonaTest.php b/tests/Unit/Enums/PersonaTest.php
index e73e907a..b0eb2c38 100644
--- a/tests/Unit/Enums/PersonaTest.php
+++ b/tests/Unit/Enums/PersonaTest.php
@@ -6,7 +6,7 @@
 
 test('persona values are stable', function () {
     expect(array_map(fn (Persona $persona): string => $persona->value, Persona::cases()))
-        ->toBe(['creator', 'freelancer', 'startup', 'agency', 'small_business', 'other']);
+        ->toBe(['creator', 'freelancer', 'developer', 'startup', 'agency', 'small_business', 'marketer', 'online_store', 'other']);
 });
 
 test('every persona has an onboarding label in every locale', function (string $locale) {