diff --git a/app/Actions/Post/CreatePost.php b/app/Actions/Post/CreatePost.php
index 11c5a1f4..26535cec 100644
--- a/app/Actions/Post/CreatePost.php
+++ b/app/Actions/Post/CreatePost.php
@@ -6,7 +6,6 @@
 
 use App\Enums\Post\CreatedVia;
 use App\Enums\Post\Status as PostStatus;
-use App\Events\PostCreated;
 use App\Models\Post;
 use App\Models\User;
 use App\Models\Workspace;
@@ -91,8 +90,6 @@ public static function execute(Workspace $workspace, User $user, array $data): P
             return $post;
         });
 
-        PostCreated::dispatch($post);
-
         return $post;
     }
 
diff --git a/app/Actions/Post/DuplicatePost.php b/app/Actions/Post/DuplicatePost.php
index 53b5d134..1e40854e 100644
--- a/app/Actions/Post/DuplicatePost.php
+++ b/app/Actions/Post/DuplicatePost.php
@@ -7,7 +7,6 @@
 use App\Enums\Post\CreatedVia;
 use App\Enums\Post\Status as PostStatus;
 use App\Enums\PostPlatform\Status as PostPlatformStatus;
-use App\Events\PostCreated;
 use App\Models\Post;
 use App\Models\User;
 use Illuminate\Support\Facades\DB;
@@ -21,7 +20,7 @@ class DuplicatePost
 {
     public static function execute(Post $original, User $user): Post
     {
-        $copy = DB::transaction(function () use ($original, $user): Post {
+        return DB::transaction(function () use ($original, $user): Post {
             $copy = $original->workspace->posts()->create([
                 'user_id' => $user->id,
                 'content' => $original->content,
@@ -57,9 +56,5 @@ public static function execute(Post $original, User $user): Post
 
             return $copy;
         });
-
-        PostCreated::dispatch($copy);
-
-        return $copy;
     }
 }
diff --git a/app/Observers/PostObserver.php b/app/Observers/PostObserver.php
index 33456b27..c9cfd84a 100644
--- a/app/Observers/PostObserver.php
+++ b/app/Observers/PostObserver.php
@@ -6,11 +6,18 @@
 
 use App\Enums\Automation\Trigger\Type as TriggerType;
 use App\Enums\Post\Status as PostStatus;
+use App\Events\PostCreated;
 use App\Jobs\Automation\DispatchPostTriggerAutomationsJob;
 use App\Models\Post;
+use Illuminate\Contracts\Events\ShouldHandleEventsAfterCommit;
 
-class PostObserver
+class PostObserver implements ShouldHandleEventsAfterCommit
 {
+    public function created(Post $post): void
+    {
+        PostCreated::dispatch($post);
+    }
+
     public function saved(Post $post): void
     {
         if (! $post->wasChanged('status')) {
@@ -27,6 +34,6 @@ public function saved(Post $post): void
             return;
         }
 
-        DispatchPostTriggerAutomationsJob::dispatch($post, $triggerType)->afterCommit();
+        DispatchPostTriggerAutomationsJob::dispatch($post, $triggerType);
     }
 }
diff --git a/tests/Feature/Actions/Post/CreatePostTest.php b/tests/Feature/Actions/Post/CreatePostTest.php
index 410257dd..3a50dcee 100644
--- a/tests/Feature/Actions/Post/CreatePostTest.php
+++ b/tests/Feature/Actions/Post/CreatePostTest.php
@@ -9,7 +9,7 @@
 use App\Models\Workspace;
 use Illuminate\Support\Facades\Event;
 
-test('execute dispatches PostCreated with the persisted post', function () {
+test('execute relies on the observer to dispatch PostCreated', function () {
     Event::fake([PostCreated::class]);
 
     $user = User::factory()->create();
diff --git a/tests/Feature/Actions/Post/DuplicatePostTest.php b/tests/Feature/Actions/Post/DuplicatePostTest.php
index 93f6705c..13e43daf 100644
--- a/tests/Feature/Actions/Post/DuplicatePostTest.php
+++ b/tests/Feature/Actions/Post/DuplicatePostTest.php
@@ -32,9 +32,7 @@
         ->and($copy->published_at)->toBeNull();
 });
 
-test('execute dispatches PostCreated for the duplicated post', function () {
-    Event::fake([PostCreated::class]);
-
+test('execute relies on the observer to dispatch PostCreated for the duplicate', function () {
     $user = User::factory()->create();
     $workspace = Workspace::factory()->create(['user_id' => $user->id]);
     $original = Post::factory()->create([
@@ -42,6 +40,8 @@
         'user_id' => $user->id,
     ]);
 
+    Event::fake([PostCreated::class]);
+
     $copy = DuplicatePost::execute($original, $user);
 
     Event::assertDispatched(
diff --git a/tests/Feature/Observers/PostObserverTest.php b/tests/Feature/Observers/PostObserverTest.php
new file mode 100644
index 00000000..ebda452b
--- /dev/null
+++ b/tests/Feature/Observers/PostObserverTest.php
@@ -0,0 +1,40 @@
+<?php
+
+declare(strict_types=1);
+
+use App\Events\PostCreated;
+use App\Models\Post;
+use App\Models\User;
+use App\Models\Workspace;
+use Illuminate\Support\Facades\Event;
+
+test('creating a post dispatches PostCreated via the observer', function () {
+    Event::fake([PostCreated::class]);
+
+    $user = User::factory()->create();
+    $workspace = Workspace::factory()->create(['user_id' => $user->id]);
+
+    $post = Post::factory()->create([
+        'workspace_id' => $workspace->id,
+        'user_id' => $user->id,
+    ]);
+
+    Event::assertDispatched(
+        PostCreated::class,
+        fn (PostCreated $event) => $event->post->id === $post->id,
+    );
+});
+
+test('creating a post quietly does not dispatch PostCreated', function () {
+    Event::fake([PostCreated::class]);
+
+    $user = User::factory()->create();
+    $workspace = Workspace::factory()->create(['user_id' => $user->id]);
+
+    Post::factory()->createQuietly([
+        'workspace_id' => $workspace->id,
+        'user_id' => $user->id,
+    ]);
+
+    Event::assertNotDispatched(PostCreated::class);
+});