diff --git a/crm/views/product_views.py b/crm/views/product_views.py
index 0fe9b6a..1febad8 100644
--- a/crm/views/product_views.py
+++ b/crm/views/product_views.py
@@ -18,7 +18,11 @@ def log_product_action(admin, action, product_id, details):
 @api_view(['GET'])
 @permission_classes([IsCRMAdmin])
 def list_products(request):
-    products = Product.objects.all()
+    include_deleted = request.query_params.get('include_deleted')
+    if include_deleted == 'true':
+        products = Product.objects.all()
+    else:
+        products = Product.objects.filter(is_active=True)
 
     product_status = request.query_params.get('status')
     if product_status: