diff --git a/backend/sellers/serializers.py b/backend/sellers/serializers.py
index 6793c8cc..63cc23f0 100644
--- a/backend/sellers/serializers.py
+++ b/backend/sellers/serializers.py
@@ -1,6 +1,30 @@
+import os
+import re
 from decimal import Decimal
 from django.db.models import Sum, Q
 from rest_framework import serializers
+
+CDN_DOMAIN = os.environ.get("AWS_CLOUDFRONT_DOMAIN", "https://dc23efa04hj6d.cloudfront.net").rstrip("/")
+if not CDN_DOMAIN.startswith("http"):
+    CDN_DOMAIN = f"https://{CDN_DOMAIN}"
+
+
+def get_cdn_url(image_url):
+    if not image_url:
+        return image_url
+    url_str = str(image_url).strip()
+    if not url_str or url_str.startswith("data:image"):
+        return url_str
+    if "dc23efa04hj6d.cloudfront.net" in url_str:
+        return url_str
+    if "betasupplierdocumentstorage" in url_str or "amazonaws.com" in url_str or url_str.startswith("supplierdocument/"):
+        path = url_str.split("?")[0]
+        path = re.sub(r"^https?://[^/]+/", "", path)
+        if path.startswith("betasupplierdocumentstorage/"):
+            path = path[len("betasupplierdocumentstorage/"):]
+        path = path.lstrip("/")
+        return f"{CDN_DOMAIN}/{path}"
+    return url_str
 from .models import (
     SupplierProfile, 
     Product, 
@@ -63,6 +87,19 @@ class ProductSerializer(serializers.ModelSerializer):
         model = Product
         fields = "__all__"
 
+    def to_representation(self, instance):
+        data = super().to_representation(instance)
+        img = data.get("image")
+        if img:
+            data["image"] = get_cdn_url(img)
+        add_imgs = data.get("additional_images")
+        if isinstance(add_imgs, list):
+            data["additional_images"] = [get_cdn_url(ai) for ai in add_imgs if ai]
+        video = data.get("video_url")
+        if video:
+            data["video_url"] = get_cdn_url(video)
+        return data
+
 
 class BulkUploadLogSerializer(serializers.ModelSerializer):
     class Meta:
diff --git a/frontend/src/routes/(app)/sellers/[id]/+page.svelte b/frontend/src/routes/(app)/sellers/[id]/+page.svelte
index 09253b74..07ccc7bc 100644
--- a/frontend/src/routes/(app)/sellers/[id]/+page.svelte
+++ b/frontend/src/routes/(app)/sellers/[id]/+page.svelte
@@ -128,6 +128,30 @@
     }
   }
 
+  const CDN_DOMAIN = 'https://dc23efa04hj6d.cloudfront.net';
+
+  /** @param {string|null|undefined} url */
+  function formatMediaUrl(url) {
+    if (!url) return '';
+    const str = String(url).trim();
+    if (!str || str.startsWith('data:image')) return str;
+    if (str.includes('dc23efa04hj6d.cloudfront.net')) return str;
+    if (
+      str.includes('betasupplierdocumentstorage') ||
+      str.includes('amazonaws.com') ||
+      str.startsWith('supplierdocument/')
+    ) {
+      let path = str.split('?')[0];
+      path = path.replace(/^https?:\/\/[^/]+\//, '');
+      if (path.startsWith('betasupplierdocumentstorage/')) {
+        path = path.slice('betasupplierdocumentstorage/'.length);
+      }
+      path = path.replace(/^\/+/, '');
+      return `${CDN_DOMAIN}/${path}`;
+    }
+    return str;
+  }
+
   // Filtered products derived state
   let filteredProducts = $derived(() => {
     if (productFilter === 'all') return products;
@@ -618,7 +642,7 @@
                       <div style="display:flex;align-items:center;gap:12px;">
                         {#if p.image}
                           <a href={`/sellers/${seller.id}/products/${p.id}`} target="_blank" rel="noopener noreferrer" title="Open product in new tab">
-                            <img src={p.image} alt="" style="width:44px;height:44px;border-radius:4px;object-fit:cover;border:1px solid var(--v2-line);cursor:pointer;" />
+                            <img src={formatMediaUrl(p.image)} alt="" style="width:44px;height:44px;border-radius:4px;object-fit:cover;border:1px solid var(--v2-line);cursor:pointer;" />
                           </a>
                         {:else}
                           <a href={`/sellers/${seller.id}/products/${p.id}`} target="_blank" rel="noopener noreferrer" title="Open product in new tab" style="text-decoration:none;">
diff --git a/frontend/src/routes/(app)/sellers/[id]/products/[productId]/+page.svelte b/frontend/src/routes/(app)/sellers/[id]/products/[productId]/+page.svelte
index b8f5b71e..f7673b5d 100644
--- a/frontend/src/routes/(app)/sellers/[id]/products/[productId]/+page.svelte
+++ b/frontend/src/routes/(app)/sellers/[id]/products/[productId]/+page.svelte
@@ -30,11 +30,36 @@
   let seller = $derived(data.seller || {});
   let product = $derived(data.product || {});
 
+  const CDN_DOMAIN = 'https://dc23efa04hj6d.cloudfront.net';
+
+  /** @param {string|null|undefined} url */
+  function formatMediaUrl(url) {
+    if (!url) return '';
+    const str = String(url).trim();
+    if (!str || str.startsWith('data:image')) return str;
+    if (str.includes('dc23efa04hj6d.cloudfront.net')) return str;
+    if (
+      str.includes('betasupplierdocumentstorage') ||
+      str.includes('amazonaws.com') ||
+      str.startsWith('supplierdocument/')
+    ) {
+      let path = str.split('?')[0];
+      path = path.replace(/^https?:\/\/[^/]+\//, '');
+      if (path.startsWith('betasupplierdocumentstorage/')) {
+        path = path.slice('betasupplierdocumentstorage/'.length);
+      }
+      path = path.replace(/^\/+/, '');
+      return `${CDN_DOMAIN}/${path}`;
+    }
+    return str;
+  }
+
   // Selected active image preview (defaults to product.image)
   let selectedImage = $state('');
   $effect(() => {
-    if (product.image && !selectedImage) {
-      selectedImage = product.image;
+    const main = formatMediaUrl(product.image);
+    if (main && !selectedImage) {
+      selectedImage = main;
     }
   });
 
@@ -62,10 +87,12 @@
   // Parse additional images array safely
   let allImages = $derived(() => {
     const list = [];
-    if (product.image) list.push(product.image);
+    const mainImg = formatMediaUrl(product.image);
+    if (mainImg) list.push(mainImg);
     if (Array.isArray(product.additional_images)) {
       for (const img of product.additional_images) {
-        if (img && !list.includes(img)) list.push(img);
+        const formatted = formatMediaUrl(img);
+        if (formatted && !list.includes(formatted)) list.push(formatted);
       }
     }
     return list;
@@ -183,7 +210,11 @@
       <!-- Main High-Res Preview -->
       <div class="main-image-wrap">
         {#if selectedImage || product.image}
-          <img src={selectedImage || product.image} alt={product.title} class="main-preview-img" />
+          <img
+            src={formatMediaUrl(selectedImage || product.image)}
+            alt={product.title}
+            class="main-preview-img"
+          />
         {:else}
           <div class="main-preview-placeholder">
             <Package size={48} style="opacity:0.4;" />
@@ -202,7 +233,7 @@
               class:active={selectedImage === img || (!selectedImage && idx === 0)}
               onclick={() => (selectedImage = img)}
             >
-              <img src={img} alt="" />
+              <img src={formatMediaUrl(img)} alt="" />
             </button>
           {/each}
         </div>
@@ -213,7 +244,7 @@
         <div style="margin-top:14px;padding-top:12px;border-top:1px solid var(--v2-line);display:flex;gap:8px;flex-wrap:wrap;">
           {#if product.video_url}
             <a
-              href={product.video_url}
+              href={formatMediaUrl(product.video_url)}
               target="_blank"
               rel="noopener noreferrer"
               class="v2-btn"
@@ -225,7 +256,7 @@
           {/if}
           {#if product.view_360_url}
             <a
-              href={product.view_360_url}
+              href={formatMediaUrl(product.view_360_url)}
               target="_blank"
               rel="noopener noreferrer"
               class="v2-btn"