diff --git a/backend/common/urls.py b/backend/common/urls.py
index 974ce9e4..5e1f7ba3 100644
--- a/backend/common/urls.py
+++ b/backend/common/urls.py
@@ -12,6 +12,7 @@ from common.views.auth_views import (
     MeView,
     OrgAwareTokenRefreshView,
     OrgSwitchView,
+    PasswordLoginView,
 )
 from common.views.calendar_feed_views import (
     CalendarFeedView,
@@ -76,6 +77,11 @@ urlpatterns = [
     path("dashboard/", ApiHomeView.as_view()),
     path("dashboard/today/", ApiTodayView.as_view()),
     # JWT Authentication endpoints for SvelteKit integration
+    path(
+        "auth/login/",
+        PasswordLoginView.as_view(),
+        name="password_login",
+    ),
     path(
         "auth/refresh-token/",
         OrgAwareTokenRefreshView.as_view(),
diff --git a/backend/common/views/auth_views.py b/backend/common/views/auth_views.py
index 0fc3dacc..f3da9626 100644
--- a/backend/common/views/auth_views.py
+++ b/backend/common/views/auth_views.py
@@ -1083,3 +1083,105 @@ class MagicLinkVerifyCodeView(APIView):
         if default_org:
             response_data["current_org"] = _org_payload(default_org)
         return Response(response_data, status=status.HTTP_200_OK)
+
+
+class PasswordLoginView(APIView):
+    """
+    Authenticate user with user ID / email and password.
+    Returns JWT access and refresh tokens.
+    """
+
+    permission_classes = []
+    authentication_classes = []
+
+    @extend_schema(
+        tags=["auth"],
+        request=inline_serializer(
+            name="PasswordLoginRequest",
+            fields={
+                "email": serializers.CharField(required=False),
+                "username": serializers.CharField(required=False),
+                "password": serializers.CharField(),
+            },
+        ),
+        responses={
+            200: inline_serializer(
+                name="PasswordLoginResponse",
+                fields={
+                    "access_token": serializers.CharField(),
+                    "refresh_token": serializers.CharField(),
+                    "user": serializers.DictField(),
+                    "organizations": serializers.ListField(),
+                },
+            )
+        },
+    )
+    def post(self, request):
+        from common.audit_log import audit_log
+
+        identifier = (
+            request.data.get("email")
+            or request.data.get("username")
+            or request.data.get("user_id")
+            or ""
+        ).strip()
+        password = request.data.get("password") or ""
+
+        if not identifier or not password:
+            return Response(
+                {"error": "User ID/Email and password are required."},
+                status=status.HTTP_400_BAD_REQUEST,
+            )
+
+        user = User.objects.filter(email__iexact=identifier).first()
+        if not user and "@" not in identifier:
+            user = User.objects.filter(email__istartswith=identifier + "@").first()
+        if not user:
+            user = User.objects.filter(name__iexact=identifier).first()
+
+        if not user or not user.check_password(password):
+            audit_log.login_failure(identifier, "invalid_credentials", request)
+            return Response(
+                {"error": "Invalid User ID/Email or password."},
+                status=status.HTTP_401_UNAUTHORIZED,
+            )
+
+        if not user.is_active:
+            audit_log.login_failure(user.email, "account_disabled", request)
+            return _disabled_account_response()
+
+        user.last_login = timezone.now()
+        user.save(update_fields=["last_login"])
+
+        profiles = list(
+            Profile.objects.filter(user=user, is_active=True)
+            .select_related("org", "user")
+            .order_by("org__name")
+        )
+        organizations = [_org_payload(p.org, profile=p) for p in profiles]
+
+        default_org = None
+        profile = None
+        if len(profiles) == 1:
+            profile = profiles[0]
+            default_org = profile.org
+        elif len(profiles) > 1:
+            profile = profiles[0]
+            default_org = profile.org
+
+        token = OrgAwareRefreshToken.for_user_and_org(user, default_org, profile)
+
+        audit_log.login_success(user, default_org, request)
+
+        user_serializer = serializer.UserDetailSerializer(user)
+        response_data = {
+            "access_token": str(token.access_token),
+            "refresh_token": str(token),
+            "user": user_serializer.data,
+            "organizations": organizations,
+        }
+        if default_org:
+            response_data["current_org"] = _org_payload(default_org, profile=profile)
+
+        return Response(response_data, status=status.HTTP_200_OK)
+
diff --git a/frontend/src/routes/(no-layout)/login/+page.server.js b/frontend/src/routes/(no-layout)/login/+page.server.js
index 5e87aee7..d7c24553 100644
--- a/frontend/src/routes/(no-layout)/login/+page.server.js
+++ b/frontend/src/routes/(no-layout)/login/+page.server.js
@@ -11,7 +11,7 @@
  */
 
 import axios from 'axios';
-import { redirect } from '@sveltejs/kit';
+import { redirect, fail } from '@sveltejs/kit';
 import * as env from '$app/env/private';
 import * as publicEnv from '$app/env/public';
 import { generateCodeVerifier, generateCodeChallenge, generateState } from '#lib/utils/pkce.js';
@@ -70,6 +70,10 @@ export async function load({ url, cookies, getClientAddress, request }) {
   // Check if user is already authenticated
   const jwtAccess = cookies.get('jwt_access');
   if (jwtAccess) {
+    const org = cookies.get('org');
+    if (org) {
+      throw redirect(307, '/');
+    }
     throw redirect(307, '/org');
   }
 
@@ -202,32 +206,61 @@ async function generateOAuthUrl(cookies) {
 
 /** @type {import('@sveltejs/kit').Actions} */
 export const actions = {
-  default: async ({ request, getClientAddress }) => {
+  default: async ({ request, cookies, getClientAddress }) => {
     const formData = await request.formData();
-    const email = formData.get('email');
+    const email = (formData.get('email') || formData.get('username') || '').toString().trim();
+    const password = (formData.get('password') || '').toString();
 
-    if (!email) {
-      return { success: false, error: 'Email is required' };
+    if (!email || !password) {
+      return fail(400, { error: 'Please enter both User ID/Email and password.', email });
     }
 
     try {
       const apiUrl = publicEnv.PUBLIC_DJANGO_API_URL;
-      await axios.post(
-        `${apiUrl}/api/auth/magic-link/request/`,
-        { email },
+      const response = await axios.post(
+        `${apiUrl}/api/auth/login/`,
+        { email, password },
         {
-          // The token records who asked for it; see `#lib/server/relay.js`.
           headers: {
             'Content-Type': 'application/json',
             ...relayHeaders({ getClientAddress, request })
           },
-          timeout: 10000
+          timeout: 15000
         }
       );
-      return { success: true };
-    } catch {
-      // Always show success to user (backend also returns 200 always)
-      return { success: true };
+
+      const { access_token, refresh_token, current_org, organizations } = response.data;
+
+      // Store JWT tokens in secure httpOnly cookies
+      cookies.set('jwt_access', access_token, getCookieOptions(60 * 60 * 24)); // 1 day
+      cookies.set('jwt_refresh', refresh_token, getCookieOptions(60 * 60 * 24 * 365)); // 1 year
+
+      // If user has an org, set the org cookie directly
+      const orgToSet =
+        current_org?.id || (organizations && organizations.length === 1 ? organizations[0].id : null);
+      if (orgToSet) {
+        cookies.set('org', orgToSet, {
+          path: '/',
+          httpOnly: true,
+          sameSite: 'lax',
+          secure: env.NODE_ENV === 'production',
+          maxAge: 60 * 60 * 24 * 365
+        });
+        throw redirect(303, '/');
+      }
+
+      // If user has multiple orgs or none, go to /org selector
+      throw redirect(303, '/org');
+    } catch (error) {
+      if (error?.status === 303 || error?.status === 307) {
+        throw error;
+      }
+      console.error('Password login failed:', describeError(error));
+      const errorMsg =
+        error.response?.data?.error ||
+        error.response?.data?.detail ||
+        'Invalid User ID or password. Please try again.';
+      return fail(400, { error: errorMsg, email });
     }
   }
 };
diff --git a/frontend/src/routes/(no-layout)/login/+page.svelte b/frontend/src/routes/(no-layout)/login/+page.svelte
index f8b7f583..8f734551 100644
--- a/frontend/src/routes/(no-layout)/login/+page.svelte
+++ b/frontend/src/routes/(no-layout)/login/+page.svelte
@@ -6,31 +6,38 @@
 
   import imgGoogle from '#lib/assets/images/google.svg';
   import imgLogo from '#lib/assets/images/logo.png';
-  import { Mail, Check } from '@lucide/svelte';
+  import { Lock, User, TriangleAlert } from '@lucide/svelte';
 
-  let { data = {} } = $props();
+  let { data = {}, form } = $props();
 
-  let isLoading = $state(false);
+  let isSubmitting = $state(false);
+  let isGoogleLoading = $state(false);
   let email = $state('');
-  let magicLinkSent = $state(false);
-  let isSendingLink = $state(false);
-  let magicLinkError = $state('');
+  let password = $state('');
+  let errorMessage = $state('');
+
+  $effect(() => {
+    if (form?.error) {
+      errorMessage = form.error;
+    }
+    if (form?.email && !email) {
+      email = form.email;
+    }
+  });
 
   function handleGoogleLogin() {
-    isLoading = true;
+    isGoogleLoading = true;
   }
 
-  function handleMagicLink() {
-    isSendingLink = true;
-    magicLinkError = '';
-    return async ({ result }) => {
-      isSendingLink = false;
-      if (result?.type === 'success') {
-        magicLinkSent = true;
-      } else if (result?.type === 'failure') {
-        magicLinkError = result.data?.error || 'Something went wrong. Please try again.';
-      } else if (!result) {
-        magicLinkError = 'Something went wrong. Please try again.';
+  function handleSubmit() {
+    isSubmitting = true;
+    errorMessage = '';
+    return async ({ result, update }) => {
+      isSubmitting = false;
+      if (result?.type === 'failure') {
+        errorMessage = result.data?.error || 'Invalid credentials. Please try again.';
+      } else {
+        await update();
       }
     };
   }
@@ -54,79 +61,100 @@
     <div class="v2-auth-card">
       <div class="v2-auth-head">
         <h1>Sign in</h1>
-        <p>Welcome back. Choose how you'd like to continue.</p>
+        <p>Enter your User ID and password to continue.</p>
       </div>
 
-      <!-- Primary path. Google's mark keeps a white tile so it stays legible on
-           Ember; the whole button is the one Ember action on this screen. -->
-      <a
-        href={data['google_url']}
-        rel="external"
-        onclick={handleGoogleLogin}
-        class="v2-btn v2-btn-primary v2-btn-block"
-        style:pointer-events={isLoading ? 'none' : null}
-        style:opacity={isLoading ? '0.85' : null}
+      {#if errorMessage || data?.error}
+        <div class="v2-auth-note v2-auth-note-bad" style="margin-bottom:16px">
+          <TriangleAlert size={16} style="flex:none" />
+          <span>{errorMessage || data?.error}</span>
+        </div>
+      {/if}
+
+      <form
+        method="POST"
+        use:enhance={handleSubmit}
+        style="display:flex;flex-direction:column;gap:14px"
       >
-        {#if isLoading}
-          <span class="v2-spin"></span>
-          <span>Redirecting…</span>
-        {:else}
-          <img src={imgGoogle} alt="" class="v2-auth-gicon" />
-          <span>Continue with Google</span>
-        {/if}
-      </a>
-
-      <div class="v2-auth-divider">or</div>
-
-      {#if magicLinkSent}
-        <div class="v2-auth-note v2-auth-note-ok">
-          <Check />
-          <div>
-            <b>Check your email.</b>
-            <div style="font-weight:400;margin-top:2px">
-              We sent a sign-in link. It expires in 10 minutes.
-            </div>
+        <div style="display:flex;flex-direction:column;gap:5px">
+          <label for="email" class="v2-label" style="font-size:11px;font-weight:600">User ID / Email</label>
+          <div style="position:relative;display:flex;align-items:center">
+            <span style="position:absolute;left:11px;color:var(--v2-slate);display:flex;pointer-events:none">
+              <User size={15} />
+            </span>
+            <input
+              id="email"
+              type="text"
+              name="email"
+              class="v2-input"
+              style="padding-left:34px;width:100%"
+              placeholder="e.g. info@tradhox.com"
+              required
+              autocomplete="username"
+              bind:value={email}
+              disabled={isSubmitting}
+            />
           </div>
         </div>
-      {:else}
-        <form
-          method="POST"
-          use:enhance={handleMagicLink}
-          style="display:flex;flex-direction:column;gap:9px"
-        >
-          <label for="email" class="v2-sr-only">Email address</label>
-          <input
-            id="email"
-            type="email"
-            name="email"
-            class="v2-input"
-            placeholder="you@company.com"
-            required
-            bind:value={email}
-            disabled={isSendingLink}
-          />
-          <button type="submit" class="v2-btn v2-btn-block" disabled={isSendingLink}>
-            {#if isSendingLink}
-              <span class="v2-spin"></span>
-              <span>Sending…</span>
-            {:else}
-              <Mail size={15} />
-              <span>Continue with email</span>
-            {/if}
-          </button>
-        </form>
-        {#if magicLinkError}
-          <div class="v2-auth-note v2-auth-note-bad" style="margin-top:11px">
-            <span>{magicLinkError}</span>
+
+        <div style="display:flex;flex-direction:column;gap:5px">
+          <label for="password" class="v2-label" style="font-size:11px;font-weight:600">Password</label>
+          <div style="position:relative;display:flex;align-items:center">
+            <span style="position:absolute;left:11px;color:var(--v2-slate);display:flex;pointer-events:none">
+              <Lock size={15} />
+            </span>
+            <input
+              id="password"
+              type="password"
+              name="password"
+              class="v2-input"
+              style="padding-left:34px;width:100%"
+              placeholder="Enter your password"
+              required
+              autocomplete="current-password"
+              bind:value={password}
+              disabled={isSubmitting}
+            />
           </div>
-        {/if}
+        </div>
+
+        <button
+          type="submit"
+          class="v2-btn v2-btn-primary v2-btn-block"
+          style="margin-top:6px"
+          disabled={isSubmitting}
+        >
+          {#if isSubmitting}
+            <span class="v2-spin"></span>
+            <span>Signing in…</span>
+          {:else}
+            <span>Sign in</span>
+          {/if}
+        </button>
+      </form>
+
+      {#if data['google_url']}
+        <div class="v2-auth-divider">or</div>
+
+        <a
+          href={data['google_url']}
+          rel="external"
+          onclick={handleGoogleLogin}
+          class="v2-btn v2-btn-block"
+          style:pointer-events={isGoogleLoading ? 'none' : null}
+          style:opacity={isGoogleLoading ? '0.85' : null}
+        >
+          {#if isGoogleLoading}
+            <span class="v2-spin"></span>
+            <span>Redirecting…</span>
+          {:else}
+            <img src={imgGoogle} alt="" class="v2-auth-gicon" />
+            <span>Continue with Google</span>
+          {/if}
+        </a>
       {/if}
     </div>
 
-    <p class="v2-sub" style="text-align:center;margin:14px 0 0">
-      New here? Enter your email above to get started.
-    </p>
-
     <div class="v2-auth-foot">
       <a href="https://bottlecrm.io/privacy-policy">Privacy</a>
       <span class="v2-auth-dot"></span>