diff --git a/README.md b/README.md
index 4b81d519..c09a4f23 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
-# BottleCRM: Open Source Django CRM for Startups & Enterprises
+# BottleCRM: CRM for AI and People
 
-A free, self-hosted, multi-tenant CRM built with Django REST Framework, SvelteKit and Flutter.
+A free, open-source, self-hosted, multi-tenant CRM built with Django REST Framework, SvelteKit and Flutter.
 
 ![License](https://img.shields.io/badge/license-MIT-blue.svg)
 ![Python](https://img.shields.io/badge/python-3.12+-green.svg)
diff --git a/backend/crm/settings.py b/backend/crm/settings.py
index 537d5aa0..244cd501 100644
--- a/backend/crm/settings.py
+++ b/backend/crm/settings.py
@@ -535,7 +535,7 @@ if _bad_account_ids:
 
 SPECTACULAR_SETTINGS = {
     "TITLE": "BottleCRM API",
-    "DESCRIPTION": "Open source CRM application",
+    "DESCRIPTION": "CRM for AI and People",
     "VERSION": "1.0.0",
     "SERVE_INCLUDE_SCHEMA": False,
     "COMPONENT_SPLIT_REQUEST": True,
diff --git a/backend/pyproject.toml b/backend/pyproject.toml
index a10db26d..8bb438d7 100644
--- a/backend/pyproject.toml
+++ b/backend/pyproject.toml
@@ -12,7 +12,7 @@ version = "1.17.1"
 # DjangoCRM/django-crm, shares this one's name on GitHub and awesome lists.
 # Published release metadata is immutable, so a change here only reaches PyPI
 # on the next version bump.
-description = "BottleCRM, the open-source self-hosted CRM with a Django REST API: leads, deals, contacts, invoices and support tickets, multi-tenant by PostgreSQL row-level security."
+description = "BottleCRM, CRM for AI and People. The open-source self-hosted CRM with a Django REST API: leads, deals, contacts, invoices and support tickets, multi-tenant by PostgreSQL row-level security."
 readme = "README.md"
 requires-python = ">=3.12"
 license = { text = "MIT" }
diff --git a/mobile/README.md b/mobile/README.md
index 6b613cdd..e0025e5e 100644
--- a/mobile/README.md
+++ b/mobile/README.md
@@ -570,7 +570,7 @@ SOFTWARE.
 
 <div align="center">
 
-**BottleCRM Mobile** - Free CRM for startups and enterprises
+**BottleCRM Mobile**: CRM for AI and People
 
 Made with ❤️ using Flutter
 
diff --git a/mobile/lib/screens/auth/splash_screen.dart b/mobile/lib/screens/auth/splash_screen.dart
index 5e97dc6e..eee0002b 100644
--- a/mobile/lib/screens/auth/splash_screen.dart
+++ b/mobile/lib/screens/auth/splash_screen.dart
@@ -149,7 +149,7 @@ class _SplashScreenState extends ConsumerState<SplashScreen>
                       ),
                       const SizedBox(height: 8),
                       Text(
-                        'Your CRM, Simplified',
+                        'CRM for AI and People',
                         style: AppTypography.body.copyWith(
                           color: Colors.white.withValues(alpha: 0.8),
                           fontSize: 16,
diff --git a/mobile/pubspec.yaml b/mobile/pubspec.yaml
index 93f3256c..db121cb1 100644
--- a/mobile/pubspec.yaml
+++ b/mobile/pubspec.yaml
@@ -1,5 +1,5 @@
 name: bottle_crm
-description: "CRM for everyone."
+description: "CRM for AI and People."
 # The following line prevents the package from being accidentally published to
 # pub.dev using `flutter pub publish`. This is preferred for private packages.
 publish_to: "none" # Remove this line if you wish to publish to pub.dev
diff --git a/schema.yml b/schema.yml
index 243deed2..99048841 100644
--- a/schema.yml
+++ b/schema.yml
@@ -2,7 +2,7 @@ openapi: 3.0.3
 info:
   title: BottleCRM API
   version: 1.0.0
-  description: Open source CRM application
+  description: CRM for AI and People
 paths:
   /api/accounts/:
     get: